Merchandise and retail boycott

It is with a heavy heart that the Sheffield Wednesday Supporters Trust (SWST) announce and respectfully request that its members and wider fanbase engage in an immediate boycott of all official merchandise and retail sold by the club. This boycott covers everything sold at the club shop and online store such as kits, scarves, hats, and mugs. It also includes food and drink sold at kiosks on matchday. The boycott will remain in place for however long Dejphon Chansiri is owner of Sheffield Wednesday Football Club (SWFC).

The boycott does not yet include matchday tickets - we still believe it is important for fans to support the team in what is likely to be an incredibly difficult season on the pitch.   

Why?

Our call to action today is taken with one purpose - to pressure Dejphon Chansiri to sell the club.

His actions are endangering the club’s future. The repeated failure to pay HMRC, the unpaid wages to playing and non-playing club staff, and the current financial paralysis threatens the existence of our club. While revenue continues to flow into the club through retail and merchandise, there is always the chance that Dejphon Chansiri’s regime believes it can continue. We must send a message; the fans will no longer fund his crisis.

Concerns

This is a voluntary action. We are not telling anyone how to support Sheffield Wednesday. We understand that for some buying shirts or merchandise is part of a family tradition. We’re not here to judge. We’re simply asking that those who feel able join us.

The Trust believe it is important we take action as fans to safeguard Sheffield Wednesday for future generations, to ensure that parents continue to experience the joy of taking our children and grandchildren to Hillsborough, and that cherished memories are not taken away from us. That we must even consider a future without Sheffield Wednesday, and make difficult sacrifices such as a merchandise and retail boycott, is the fault of only one person, Dejphon Chansiri.

If this action isn’t for you, but you believe that Dejphon Chansiri should not continue to own Sheffield Wednesday Football Club, there will be other avenues to get involved announced by the Trust in coming weeks. For example, the Trust is currently working hard to come up with options as to how best the fanbase can support non-playing staff.